The push seems to be lost revenue, especially with China. As we all know as the hub for anything bootlegged. They are noting that China's piracy has cost about 560 billion yen ($5.45 billion USD) in losses for the anime and manga industry. Maybe however, if Japan brought down the exhortation prices of their disks, then it could help sales. People will always pay what they feel something is worth - even if it is a pirated product. If you have a site that has pirated anime or manga, look for a letter or possible email to remove the content from your sites.
They are developing a website for fans with about 250 titles that they can watch for several hundred yen. As noted by Nakai Kenta's Ministry of Economy, Trade and Industry, Commerce and Information Policy Bureau,“We want to create a project so that anime fans overseas can enjoy Japanese content legally and without infringement worries while the profits are paid to anime production companies and publishers.”
Legal streaming from Crunchyroll, Hulu Plus and Netflix will be fine of course. I myself subscribe to Shonen Jump and Netflix. It is the ones that are doing scanalations and subbing which will be hit. I understand that this needs to be done, but us fans will feel the heat as well. Thought I don't download, I do watch anime on sites that upload recent shows that are subbed. I know this also leads into the same issue, but how do we watch some of the shows otherwise. Not everything gets translated and placed onto the legit sites.
Here is a PDF (in japanese) of the banned sites from the Ministry of Economy, Trade and Industry in Japan.
What are your thoughts on all this?
Sources: Crunchyroll | NHK (japanese) | Oro Jackson